Boston Gems has expanded its mix of merchandise and product from a world class collection of gemstones to include a fine custom designed jewelry collection, Lunar Essence™. Each piece in Lunar Essence™ is created by leading designer/goldsmiths featuring Boston Gems’ moonstones. “The pieces in the exclusive, custom-designed jewelry line showcase our moonstones named ‘Bella Luna,’ which means ‘beautiful moon’ in Italian,” comments Paul Dragone.
The unique concept of drawing on the artistic skills and talents of a group of designers allows Boston Gems to highlight moonstones from numerous different and divergent perspectives. The consumer truly gets to choose a piece that defines their own individual personality and style.
Paul goes on to say, “Buyers are going for designs with large-sized gemstones that have a strong fashion impact. Moonstone is a hot pick, not only because of its beauty and affordable price, but also because there are no known treatments for the stone now, while new treatments for the ‘big three’ gemstones are appearing, making it increasingly difficult to detect unenhanced natural stones.”